One of the luxury watch brands that taunts me as drive around town is TAG Heuer. They seem to have bill boards all over with the area with their ubiquitous #DontCrackUnderPressure hash tag. It’s a cool hashtag for a cool watch brand. The famed Swiss watch company was founded in 1860 by Edouard Heuer. It started making automobile dashboard clocks in 1911. It has also been associated with racing since the early 1950s. It’s no wonder that I like their classic race-inspired Carrera Tachymeter watch.
While I’m sure that the local jeweler that taunts me with billboards offers fine service and a great selection. There are also many TAG Heuer options to choose from on Amazon. That makes it easy to browse and dream without any pressure at all.