What kind of watch is in the GMC commercial?

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“Wow!  That’s a cool watch!”  It’s a statement I’ve said aloud nearly every time I’ve seen the watch in the “sharp” commercial for the GMC Denali series of full-sized SUV.  

What’s that watch in the GMC commercial?

Our hints are revealed in a quick turn of the wrist.  The dial is labeled “Lancaster, Pennsylvania USA” at 3 o’clock and “RGM” on the left.  The watch itself is the RGM 400 Chronograph and it retails for about $3,500.  But, before you click on, there is something very special you should know about an RGM watch.  It’s made in America.  

RGM 400 Chronograph from GMC Denali Commercial

RGM Watch Company is America’s premiere watch maker.  Founded by Roland G. Murphy, the company has been making watches in Lancaster County, Pennsylvania, for 20 years.  Murphy started out as an assistant at a clock repair shop, and then pursued a passion for fine timepieces at trade school and through advanced training in Switzerland.  Today, RGM is one of the only American watch companies making precision movements “in house” right here in America.  They use a mix of traditional and automated processes to efficiently make high quality timepieces.  If you visit the RGM site, you’ll see mechanical watches that are within the range of middle class aspirations to the prestigious Pennsylvania Tourbillon for the most wealthy of watch collectors.  These watches incorporate mechanical genius and exquisite craftsmanship that rivals anything produced in Europe.

If you appreciate the precision of a GMC Denali, you’ll love the precision of an RGM watch.  RGM is a watch company that makes all Americans proud!

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